The Caphe Vietnam
Eid Al Etihad Campaign
Project Type
CGI | VFX video production
Date
November-December 2024
Produced for
Adapts Media | The Caphe Vietnam
The Challenge
The Caphe Vietnam, a premium brand offering high-quality coffee, tea, and nuts in the UAE market, reached out to us to create a CGI video for their Eid Al Etihad National Day campaign. Their goal was to present a visually powerful story that connects Vietnam and the UAE — highlighting cultural unity, premium craftsmanship, and product excellence.
Our challenge was to capture this connection in a short, cinematic format that blends realism and imagination while keeping the products at the center of the story.
Storyboarding
We started by shaping a concept around the idea of teleporting quality from Vietnam to Dubai — symbolized through the Dubai Frame. This iconic landmark became the bridge between two worlds, linking tradition and innovation.
Each product — premium coffee, tea, and nuts — had its own moment to shine, introduced with smooth, dynamic transitions that reflect the brand’s refined identity. Our storyboard focused on visual flow, balance, and elegance to ensure the narrative unfolded naturally from start to finish.
Process
After finalizing the creative direction, we moved into the CGI production phase. Our team modeled and textured the products and environments in high detail to achieve a realistic, immersive look.
The teleportation transitions were one of the most complex elements — requiring careful timing, motion planning, and compositing to make the sequence feel fluid and captivating. Throughout the process, we worked closely with The Caphe Vietnam team, refining each detail to align perfectly with their brand vision and the spirit of the campaign.
Post-Production & Polishing
Once the 3D work was complete, we brought everything together in post-production. We fine-tuned lighting, color, and reflections to enhance the cinematic tone of each scene. Our sound design and color grading added warmth and atmosphere, giving the video a polished and emotionally engaging finish.
The Dubai skyline and Dubai Frame were enhanced with realistic depth and lighting to create a vivid, larger-than-life visual experience. Every frame was crafted to celebrate the festive mood of Eid Al Etihad while preserving the sophistication of The Caphe Vietnam brand.
Final Result
The final video became a stunning visual story — showing the products traveling from Vietnam through the Dubai Frame into the heart of the UAE. It blended cultural symbolism with elegant CGI, celebrating craftsmanship, unity, and premium quality.With seamless animation, high-end visual effects, and a clear storytelling flow, the project stood out as both a campaign piece and a cinematic experience.
Impact
The campaign helped strengthen The Caphe Vietnam’s presence in the UAE market, connecting with audiences through visuals that combined cultural pride and modern aesthetics.
Through this project, we once again demonstrated how creativity and technology come together at Lumetri Production — turning ideas into visuals that not only look beautiful but also tell meaningful stories.